--- title: "About Bhavay Gupta, B2B SaaS SEO and AEO Consultant" description: "Bhavay Gupta is a B2B SaaS SEO and AEO consultant, in B2B SaaS since 2019. Background, how I work, track record and the tools behind SEO, CRO and CRM." url: https://bhavay.com/about --- [Home](https://bhavay.com/) / About # About Bhavay Gupta I'm a B2B SaaS SEO and AEO consultant. Since 2019 I've built search, conversion and CRM into revenue engines, from the blue-links era to AI answers. I started out doing local SEO and search ads, and I have been moving further down the funnel ever since. The longest stretch was three years on one enterprise SaaS program. I came in to run SEO. I rebuilt the site so traffic pages and revenue pages each had one job, took over the HubSpot stack, and watched SEO-influenced pipeline grow from $2M to $8M. By the end the role covered much of the funnel, website optimization and demand generation. Now I work with B2B SaaS brands in dev tools, security and data. Work that starts with rankings or AI visibility usually ends up touching the comparison pages, the lead forms and the CRM as well, because that is where organic search turns into revenue or quietly leaks out. I automate the repetitive parts with Claude, local models and a few scripts, and I publish some of them as [free Claude skills](https://bhavay.com/resources). The easiest way to reach me is [hello@bhavay.com](mailto:hello@bhavay.com) or [LinkedIn](https://www.linkedin.com/in/bhavaygupta/). ![Bhavay Gupta, search everywhere optimization, CRO and CRM for B2B SaaS](https://bhavay.com/images/bhavay-gupta-960.webp) ## How I work - ### Start from the business number. Pipeline decides what gets done first. A ranking only matters if it moves that number, so the plan is built backwards from it. - ### Check the data before the theory. I read Search Console, GA4, AI prompt tracking and HubSpot together, and test each source with a live query first. Plenty of scary traffic drops turn out to be a broken tag. - ### Fix the system behind the page. One good page helps once. A better template, a cleaner CRM or an internal linking process that runs every week keeps paying back. - ### Write it down. If I do something twice, it becomes a documented workflow or a script. That is how the free Claude skills on this site started. ## Track record Education. Maharaja Agrasen Institute of Technology. 1. Jun 2026 to present ### Group Head, SEO & GEO, Pepper - Lead SEO and AI search for a portfolio of B2B SaaS brands across dev tools, security and data, alongside consumer brands. - Client-facing lead on every account. Weekly reports, WBRs and MBRs go out under my name. - Run search everywhere optimization. Google and Bing, AI answers in ChatGPT, Perplexity, Claude, Gemini and AI Overviews, plus YouTube, Reddit and LinkedIn. - Secured 100+ client placements on listicles that AI engines already cite. - Kick off every new account with a keyword and prompt universe, a technical audit, an AI visibility audit and a competitor analysis. - Built the tooling the team runs on. An NLP engine on Hugging Face models, an internal linking engine, a Claude skills audit library, and reporting from live data. - Lead a team of SEO managers. 2. Apr 2025 to Jun 2026 ### Manager, SEO & Growth Initiatives, GoComet - Grew SEO-influenced pipeline 4x, from $2M to $8M. Monthly organic traffic went from 180K to 315K+. - Rebuilt the site around two jobs, traffic and revenue, with a full silo restructure and redirect plan. - Owned the HubSpot stack. Workflows, forms, lifecycle stages, lead scoring and deal-level attribution. - Built AI agents on n8n and Claude that ship SEO changes to staging without dev tickets. 3. May 2023 to Apr 2025 ### SEO Manager, GoComet - Built the organic and inbound engine. 4. Dec 2021 to Apr 2023 ### SEO Lead, ProProfs - Led SEO and inbound lead generation. 5. Jun 2020 to Dec 2021 ### Digital Marketing Executive, Sparx IT Solutions 6. Mar 2019 to May 2020 ### Digital Marketing Specialist, Trisect - Local SEO, site optimization, Google Search Ads and social media. Recommendations ## From people I've worked with Verbatim from LinkedIn. [Read them there](https://www.linkedin.com/in/bhavaygupta/details/recommendations/). > Bhavay built the organic inbound engine and grew it into one of our key pipeline sources over 3 years. He got us to and maintained us in 1-5 top positions for our target keywords, which were carefully chosen for volume and relevance. Later, He didn't stick to just SEO, ended up owning a lot of the funnel, website optimization and ultimately, demand generation. ![Gautam Prem Jain, Co-founder, GoComet. Forbes 30 Under 30](https://bhavay.com/images/people/gautam-prem-jain.webp) Gautam Prem Jain · Co-founder, GoComet. Forbes 30 Under 30 · Managed Bhavay directly > Bhavay is one of the most knowledgeable person I have worked with at ProProfs! He has a very good understanding of how search works. He has worked quite well in creating SEO strategies & improving his products performance. ![Vineet Gupta, Founder, 2xSaS](https://bhavay.com/images/people/vineet-gupta.webp) Vineet Gupta · Founder, 2xSaS · Managed Bhavay directly at ProProfs > Bhavay is a seasoned SEO practitioner. His knowledge and practical experience is certainly commendable. He has a very deep understanding of the search technology and the great part is that he’s consistently diving deep to explore and learn more. ![Namra Vakani, Media Performance Manager, Search, Publicis Groupe](https://bhavay.com/images/people/namra-vakani.webp) Namra Vakani · Media Performance Manager, Search, Publicis Groupe · Worked with Bhavay at a different company > I had the opportunity to work with Bhavay, and I must say he possesses great leadership skills to manage an SEO team efficiently. He has a deep understanding of how to create SEO strategies that align with business goals, which translates to measurable results. ![Anurag Pandey, Growth, Prediko](https://bhavay.com/images/people/anurag-pandey.webp) Anurag Pandey · Growth, Prediko · Worked with Bhavay on the same team > He deeply understands the tools, latest trends, and techniques in the industry. He can improve your website performance and visibility, ultimately leading to higher traffic and conversions. ![Harsh Singla, Founder, Proxibo](https://bhavay.com/images/people/harsh-singla.webp) Harsh Singla · Founder, Proxibo · Reported to Bhavay directly > I highly recommend Bhavay, with whom I had the pleasure of working closely together at ProProfs. His leadership and technical SEO skills were crucial in driving our team's success. ![Sachin Kaushik, B2B Marketing Lead](https://bhavay.com/images/people/sachin-kaushik.webp) Sachin Kaushik · B2B Marketing Lead · Worked with Bhavay at ProProfs > His skills in SEO tools, core knowledge about technical SEO aspects and depth in the SEO content helped me and my team in so many projects. ![Samridhi Bhatia, Product and Project Management](https://bhavay.com/images/people/samridhi-bhatia.webp) Samridhi Bhatia · Product and Project Management · Worked with Bhavay at GoComet > I would also like to add that I have had the opportunity to work with Bhavay in the past, and he proved to be an excellent team leader. Working with him not only helped me gain valuable insights into the field of SEO but also allowed me to explore many new things that I may not have discovered otherwise. ![Neha Bansal, Marketing Analyst](https://bhavay.com/images/people/neha-bansal.webp) Neha Bansal · Marketing Analyst · Reported to Bhavay directly > Working with him in the same team was a great honour and I got to learn a lot from him. His SEO knowledge is impeccable which he shares with his juniors as well. ![Sakshi Kaushik, B2B Content Strategist, Charter Global](https://bhavay.com/images/people/sakshi-kaushik.webp) Sakshi Kaushik · B2B Content Strategist, Charter Global · Worked with Bhavay on a different team > Bhavay was a terrific person to work with. He is very thorough in what he does and can be depended upon to get the job done. ![Shubham Gaur, Content Marketing Manager, Daxko](https://bhavay.com/images/people/shubham-gaur.webp) Shubham Gaur · Content Marketing Manager, Daxko · Worked with Bhavay at Sparx IT Solutions Stack ## The tools I work with Grouped by the job they do. Most of them feed the same client dashboard through MCP servers and APIs. ### Where I optimize, search everywhere - Google Search - Bing - Google AI Overviews - ChatGPT - Claude - Gemini - Perplexity - Microsoft Copilot - YouTube - Reddit - LinkedIn ### AI visibility tracking - Profound - Scrunch - Peec.ai - SE Ranking AI Search - Pepper platform ### Search data and crawling - Google Search Console - GA4 - Screaming Frog - SE Ranking - Semrush - DataForSEO - Apify ### CRM, automation and enrichment - HubSpot - Marketo - Clay - Bitscale - Factors.ai ### Models and automation - Claude Code - MCP servers - Ollama - Hugging Face - n8n ### Build - Python - Next.js - Astro - Cloudflare - Supabase